Tone of voice

Translate in X terms

Provide relatable and engaging translations for people with varying levels of expertise, experience and ways of thinking.

A screenshot of a translation tool with a dropdown menu showing "Chess game terms" and a purple "Translate" button below. The background text is blurred, focusing on the translation interface.
Human needs

When encountering complex text, I want relatable translations in terms I understand, so I can grasp the content easily and enjoyably.

Considerations
  • Enhance inclusivity: People have varying levels of reading comprehension. Sometimes, websites or documents use language that can be difficult for some to understand. Being able to translating the text into simpler terms can make the information more accessible to a broader audience.
  • The Joy of Reading: The ever-changing nature of language offers exciting opportunities to make reading more enjoyable. Incorporating cultural translations or familiar metaphors can create an immersive and delightful reading experience that resonates with readers' backgrounds.

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